Creative, Agency, design, Graphic design, Marketing, DM, Direct marketing, Kevan Kelsey, Cirencester, Gloucestershire. LV=, LV. Over 50's life insurance. Golf.

Client: 

VW Insurance

 

Brief:

VW wanted to let customers know that they could insure their beloved car with VW Insurance and be confident that their car will only ever go to a VW garage and be repaired with genuine VW parts.

 

Concept:

The proposition to customers is that they can keep their car genuinely VW. That’s why there’s nothing on this page that isn’t VW. It is simplistic, uncluttered and pure VW.