Client: 

The Nottingham Building Society

 

Brief:

Nottingham Building Society wanted to raise awareness of their new mortgage service within their Heartland. They could now search the whole market to recommend the best mortgage for their customer, regardless of who provided it. 

 

Concept: 

Using the association with Nottingham, this eye-catching concept has Robin Hood, Maid Marion and the Merry Men out on the streets of Nottingham on a quest to find the best mortgage deals. The campaign included bus sides, broadsheets, lamp-posts, national press ads and inserts, online activity and a full suite of in-branch collateral including window dispays, posters and customer information packs.