Milestones was a new luxury coach tour holiday operator entering the UK market for escorted tours. The brief was to create a new brand and a holiday brochure in that style.
We created a luxury brand targeted at the affluent and mature consumer. Whilst it was key to beautifully promote the holidays, we felt it was also important to guide the customer through their experience. The brochure contained clear signposting designed to lead the customer step-by-step through the itinerary from when they would be picked up from home to the end of their journey when they would be dropped back.