Client: 

LV=

 

Brief:

Create an integrated campaign for the
LV= 50 Plus plan and drive response ...something different.

 

Concept: 

Our proposition focused on

how we all surround ourselves

with things that we like, things

we love and things we trust.

As a mutual company LV= is

well thought of (liked/loved)

by its customers and they have

voted LV= the most trusted

and most recommended insurer

(trust). Accolades LV= are very

proud of and we want to spread

the word. We want everyone to

invite the LV= 50 Plus plan into

their world.