Create an integrated campaign for the
LV= 50 Plus plan and drive response ...something different.
Our proposition focused on
how we all surround ourselves
with things that we like, things
we love and things we trust.
As a mutual company LV= is
well thought of (liked/loved)
by its customers and they have
voted LV= the most trusted
and most recommended insurer
(trust). Accolades LV= are very
proud of and we want to spread
the word. We want everyone to
invite the LV= 50 Plus plan into