Client: 

LV=

 

Brief:

Create a Radio ad and an integrated campaign to support the proposition for our Life Insurance product.

 

Concept: 

Our children rely on us to be there for them. In good times, sad times and in everyday life. You are the 'best/Dad in the world'...in their eyes, a superhero. But even 'Superheroes' need protection.

 

 

Superhero Ad1 - Aired radio ad
00:00 / 00:00
Superhero Ad2 - Concept
00:00 / 00:00

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