Creative, Agency, design, Graphic design, Marketing, DM, Direct marketing, Kevan Kelsey, Cirencester, Gloucestershire. LV=, LV. Over 50's life insurance. Golf. Duetsche Bank, IFA

Client: 

Duetsche Bank

 

Brief:

They wanted to recruit the top 250 IFAs in the UK to recommend DB Private Wealth Management products/services to their high nett worth clients. 

 

Concept: 

We needed to make this communication stand out from all the predominantly A4 envelopes they receive on a daily basis. This creative recognised that the 250 IFAs targeted were talented, passionate, like minded individuals much like the contemporary artists whose work adorn the walls of DB’s headquarters. The concept used the work and quotes from artists to highlight the common goal for excellence held by IFAs and DB.