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Client:
Co-op
Brief:
To devise a campaign for Glasgow-based Funeral Directors Wylie & Lochhead that promotes their tailormade personal service. The creative needed to be able to be adapted to any private name funeral home nationwide.
Concept:
The idea behind our approach was to use a range of people and highlight a single quirky wish from each. This meant we could talk about funerals in a gentle and interesting way as well as encouraging readers to think about what they might want at their own funeral. It was also a different way of introducing Lochhead Funeral Directors's more personal service.
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