To devise a campaign for Glasgow-based Funeral Directors Wylie & Lochhead that promotes their tailormade personal service. The creative needed to be able to be adapted to any private name funeral home nationwide.
The idea behind our approach was to use a range of people and highlight a single quirky wish from each. This meant we could talk about funerals in a gentle and interesting way as well as encouraging readers to think about what they might want at their own funeral. It was also a different way of introducing Lochhead Funeral Directors's more personal service.