Client:

Co-op

 

Brief:

To devise a campaign for Glasgow-based Funeral Directors Wylie & Lochhead that promotes their tailormade personal service. The creative needed to be able to be adapted to any private name funeral home nationwide.

 

Concept:

The idea behind our approach was to use a range of people and highlight a single quirky wish from each. This meant we could talk about funerals in a gentle and interesting way as well as encouraging readers to think about what they might want at their own funeral. It was also a different way of introducing Lochhead Funeral Directors's more personal service.