Create a brand identity that sits comfortably with Clifton College's brand values:
We are different from other schools and proud to be so.
We celebrate the individual.
We are adventurous and sure
So many prospectuses feature over used photographic technics showing beautiful historic buildings, fantastic classrooms and first class sports facilities. The tone of voice is often boastful arrogance.
Our approach had to celebrate being different in every way, from the imagery, headlines and copy used. Each and every page told a story about the individual(s) within it. It celebrated the people and characters that made Clifton College different.