Create a DRTV ad to promote ASDA Over 50s Life Cover and drive response.
The challenge was to get all or as many as we could of the product benefits into a 60 second TV ad and for them to be memorable. In this approach we used an instore checkout conveyor belt to show each one as it passes in front of the viewer similar in style to the Generation Game. The idea was to encourage the viewer to try and memorise each one. We even added a cuddly toy!