The UK's largest Guarantor Loan company asked us to create a DRTV ad that highlights the role and eligibility criteria of the Guarantor.
We took the viewer on a journey. It began with them being turned down for a loan by their bank. As they continued on their journey they discover Amigo Loans and are joined by their loan guarantor (represented by the blue man). Our journey ends when the loan term ends and the borrower and guarantor part ways.